cocoro picnic

Picnic/outdoor lifestyle brand

"Feel the nature, back to childhood again", along with items that will make you feel at ease.

I designed and supervised the product brand of "cocoro picnic," which proposes a picnic style that allows you to relax and feel the nature.
These products were planned as a sister brand of the "cocoro" brand, which has a high market share in Japan as a shopping cart brand.

自然との触れ合いを気軽に、心踊るアイテムとともに。
ゆったりと自然に触れるピクニックスタイルを提案する「cocoro picnic」の商品ブランド監修とデザインを担当。このシリーズは、ショッピングカートブランドとして国内シェアの高い「cocoro」の姉妹ブランドとして企画、発売。