Packaging

Design

- KIYOI 清い = "clean, clear, pure" in Japanese. 
A local textile company of Wakayama had kept this base concept to itself. We started to growing the brand that keep cleaning and bodycare make your life KIYOI.
Product developments of body wash towel and kitchen cloth more than 100 peaces, from the packaging design to the general art direction, and the interior design planning for the first shop, I designed them totally.

「KIYOI」=「清い」
和歌山の小さな織物会社で温められていたこのコンセプト。お掃除と体のケアとともにココロを清らかにするライフスタイルブランドとして、具体的にブランディングをするところからはじまりました。
ボディタオル・布巾を中心とした100を超える商品開発、パッケージから全体のアートディレクション、店舗の内装設計デザインまで、トータルでディレクションとデザインを担当。

K I Y O I

Household goods Life style brand 

Shop interior

& planning

KIYOI Shizuoka Modi  /  design : YUSUKE TAGUCHI DESIGN  plan : AIM CREATE Co., Ltd.  contractor : Ace’s Inc. 

PRODUCTS

CORN FIBER BODY TOWEL
CORN FIBER BODY TOWEL
KIYOI 100% BODY TOWEL
KIYOI 100% BODY TOWEL
CORNFIBER BODYMITTEN_2_edited
CORNFIBER BODYMITTEN_2_edited
FOAMING CANDY BODY TOWEL
FOAMING CANDY BODY TOWEL
SCRUB BODY TOWEL
SCRUB BODY TOWEL
KIYOI TENUGUI BODY TOWEL
KIYOI TENUGUI BODY TOWEL
COTTON LINEN&COTTON SILK BODY TOWEL
COTTON LINEN&COTTON SILK BODY TOWEL
CORN FIBER COTTON&SILK&LINEN
CORN FIBER COTTON&SILK&LINEN
BOA RANGE CLOTH
BOA RANGE CLOTH
PILE RANGE CLOTH
PILE RANGE CLOTH
FLOORING MICROFIBER CLOTH
FLOORING MICROFIBER CLOTH
WAFFLE DISH CLOTH
WAFFLE DISH CLOTH
INODA COTTON CLOTH
INODA COTTON CLOTH
MESH COTTON CLOTH
MESH COTTON CLOTH
EVERYDAY COTTON CLOTH
EVERYDAY COTTON CLOTH
KIYOI_package7

Art works

direction & design : YUSUKE TAGUCHI DESIGN   logo design : MAY FAIR STUDIO   photo :YUSUKE TAGUCHI DESIGN

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direction & design : YUSUKE TAGUCHI DESIGN  producer : KIYOI Inc.

direction & design : YUSUKE TAGUCHI DESIGN  printing : WORLD PACK CO., LTD.

We designed how to sell the various kinds of material products and it can be displayed together with the product package.

多品種の素材を紹介できる専門店として、商品パッケージと一体になり陳列できるような売り方を設計。

KIYOI website
KIYOI website
KIYOI website
KIYOI website
KIYOI website
KIYOI website

Web site

www.kiyoi.co.jp   direction & design  : YUSUKE TAGUCHI DESIGN​   markup  : Stance Works Co.,Ltd.