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Kyoto cypress brand

KYO no HINOKI / 京乃桧

社会貢献直結型新ブランド『KYO no HINOKI/京乃桧』のロゴデザイン。

ヒノキの葉をよーく観察すると、葉の裏側にあるなんとも不思議できれいなY字の模様。

想いの連鎖や、人と環境の繋がりを感じるこの白い気孔帯をモチーフに、ヒノキの表面にレーザーや落款などで施されることを想定しデザインしました。

Designed the logo mark for Kyoto cypress sustainable brand "KYO no HINOKI".

When you look closely at the leaves of the cypress, you will see a mysterious and beautiful Y-shaped pattern on the back of the leaves. With the motif of this white pore band that feels the chain of feelings and the connection between people and the environment, it was designed assuming that it will be applied to the surface of cypress with a laser or a seal.