[ KIYOI was introduceted by Packaging design site "Packging of the World"]

January 6, 2017

 

 

 

We gave some idea to this brand packaging.
The part of the cloth triangle cloth is devised such that the customer wants to touch it unintentionally.
Although it takes more hand than the usual folding method, the craftworkers of Wakayama which is the production area package carefully.
We made the graphic simple with material information only.
It expresses the brand name with only the tag which makes it not to be shown to the front side in the industry normally and gave the brand logo a thickness.
Thank you so much!
 

海外のパッケージデザイサイト「Packging of the World」に、KIYOIブランドが掲載されました。

お店で思わず触りたくなるような、ひょっこりと三角に出た生地。通常のたたみ方に比べて手がかかりますが、産地である和歌山のパッケージングの皆さんに丁寧に折りたたんでもらっています。
帯のグラフィックは素材情報のみでシンプルにし、業界ではあまり表側に見せないようにするタグのみで表し、ブランドロゴに厚みを持たせています。
 

http://www.packagingoftheworld.com/2017/…/kiyoi-product.html

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