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title
Fit boots by Be・one
date
MAY 2023
location
Tokyo JPN
collaboration
Shoe studio Be・One
field
Ledies shoes
category
Branding, Graphic

東京東浅草にスタジオを構える婦人靴工房Be・One。

履き心地ふわふわでピッタリサイズが特徴の”フィットブーツ”のアートディレクションと応援購入サイトmakuakeのグラフィック作成。

makuake page :
https://www.makuake.com/project/fitboots/


Be・One, a women’s shoe studio situated in Tokyo’s Higashi-Asakusa, is seeking art direction and graphic design services for their “Fit Boots” collection known for their incredibly comfortable and perfectly fitting design. They require assistance with creating graphics for their support purchasing site on Makuake.

Fit Boots by Be・One.,LTD

organizer : Wazabi Co.,ltd

art direction : Yusuke Taguchi Design

photo : Kenta Kuwabara

leather produce : T.M.Y’s Co.,Ltd / LEATHER LAB TOKYO

デザイン9パターン、9サイズ、ワイズ(足幅)3種類から選べ、

工程を撮影しながら、パンプスの木型を使う工夫や、緩衝材のパットの素材・縫製などなど、本当に履く人のことを考えて丁寧に作っています。

上質なラムレザーに加えて、裏地やヒールなどに使用したプリントレザーも Leather Lab Tokyoがプロデュース。

使用した東欧柄は、職人の小林さんと茨城県の動物園との交流から生まれた柄でもあり、今回の売上の一部はウクライナの動物園に寄付します。

足が大きな女性にとってブーツやヒールの靴は選ぶ選択肢すらないことが多く、モデルさんに履いてもらった瞬間にその柔らかさやフィット感が伝わってきたそうです。

Be・One meticulously crafts their “Fit Boots” with a focus on the wearer’s comfort and needs.
The boots are available in 9 different patterns, 9 sizes, and 3 width options. They pay attention to details such as using shoe lasts captured in the production process and selecting materials and stitching techniques for cushioning pads.

In addition to premium lamb leather, Be・One collaborates with Leather Lab Tokyo to produce printed leather for linings and heels. The Eastern European patterns used in their designs are inspired by the interaction between the artisans and a zoo in Ibaraki Prefecture, Japan. A portion of the proceeds from the sales will be donated to a zoo in Ukraine.

Many women with larger feet often struggle to find boots or high-heeled shoes that fit them. However, when models tried on Be・One’s boots, they immediately felt the softness and perfect fit.