アメリカのサスティナブルブランド”My Kirei by KAO”のプロモーション用風呂敷制作。
自由自在に包む、持ち運ぶ、楽しめる。
日本の伝統的エコバッグ風呂敷は、美しい水、湿度、温度、丁寧な作業があってこそ、世界中の人々に愛され、美しい思いやりを包むことができます。
『一枚のシートから出来上がっているMy Kireiのパッケージボトル。それは、一枚のシンプルな布でものを包み、運び、贈り物にも使える1300年続く日本古来の「風呂敷」文化に通じます。
風呂敷は「風呂」と「敷き」。その名の通り、公共の浴場へ衣服を包んで運んだことが由来です。
包んだものを綺麗なままで贈る、相手へのおもいやり。相手にゴミを出させないおもいやり。自在な使い方で何度も使え、余計な包装がいらない環境へのおもいやり。MyKreiからゲストへ、おもいやりを風呂敷に包んで。』
We made the making video of a promotional furoshiki for the American sustainable brand “My Kirei by KAO”.
You can freely wrap it, carry it around, and enjoy it.
Traditional Japanese eco-bag furoshiki can be loved by people all over the world and can be wrapped in beautiful compassion with beautiful pure water, humidity, temperature and careful work and nature.
“My Kirei packaging bottle is made from one sheet.It leads to a traditional Japanese Furoshiki culture that has a history of 1,300 years, which has been used for wrapping and carrying things.“Furo” means “a bath”, “Shiki” means “to spread”.
As the name goes, people originally used furoshiki for wrappingand carrying their clothes to the public bath.
Caring for the contents keep clean.
Caring for the recipients because they don’t need to throw away the wrapping paper..
Caring for the environment because it can be used repeatedly and it can change the shape depends on the contents so does not need extra packaging.
From MyKrei to guests,
We envelop the “Omoiyari” in a Furoshiki.”
My Kirei by Kao / KAO USA Inc.
Design, Project coordination, Movie direction : Yusuke Taguchi Design
Movie : PIE MEDIA LLC
Special thanks : 三陽商事株式会社 SANYOSHOJI Co. Ltd. / 馬場染工場 Banba Dyeing factory / 西野蒸工場 / 前田ミシン
自然から生まれる綺麗さ、自然とヒトとの共生をテーマにしたHarmony柄。
一年で一番早く芽吹き、新しい門出に縁起の良い梅を用いて、固く結ばれた自然とヒトとの関係性を水引で表現したUme musubi柄。
HARMONY design with the theme of beauty born from nature and coexistence with nature and humans.
UME MUSUBI design, which uses plum blossoms that are auspicious for a new start as a brand that buds the earliest in a year to express the relationship is tightly bound of humans and nature in Mizuhiki.
Making of My Kirei Furoshiki movie
Direction : YUSUKE TAGUCHI DESIGN
Movie : PIE MEDIA
Manufacture : SANYOSHOJI Co. Ltd. 三陽商事株式会社 / Baba Dyeing factory 馬場染工場
